Hera’s NYC Salon is a luxury beauty salon located in New York City, offering premium beauty services including Russian manicures, nail treatments, lashes, brows, waxing, and other personal care services.
With customers often searching online when they are ready to book a beauty appointment, the salon needed a marketing strategy focused on reaching local customers actively looking for high-quality beauty services.
Marketasa partnered with Hera’s NYC Salon to develop and manage a targeted digital advertising strategy focused on increasing visibility and driving appointment opportunities through search marketing.
The primary goal of the marketing strategy was to increase visibility for Hera’s NYC Salon among customers actively searching for beauty and nail services in New York City.
Rather than focusing only on website traffic, the campaign was designed around reaching users with strong appointment intent and creating opportunities for potential customers to discover and book the salon’s services.
The objective was to connect relevant searches, such as Russian manicure and premium nail services, with a clear path toward appointment inquiries.
The beauty industry in New York City is highly competitive, with customers having many salons and service providers to choose from.
Potential customers often search for specific treatments rather than general salon services, meaning advertising needs to match the exact service they are looking for.
The challenge was to create a marketing strategy that could:
Marketasa developed a local search marketing strategy focused on reaching customers at the moment they were actively looking for beauty services.
The approach centered around:
Campaign targeting was aligned with specific beauty services, including:
This helped create stronger alignment between customer searches, advertisements, and the services offered by Hera’s NYC Salon.
Marketasa continuously refined campaign performance through:
The campaign targets customers located in and around New York City who are actively interested in professional beauty and salon services. The core audience includes women searching for premium manicures, pedicures, nail extensions, Russian manicures, lashes, brows, waxing, and other beauty treatments.
The targeting is especially focused on customers who value quality and are willing to choose a premium salon experience rather than simply looking for the cheapest available service.
Marketasa managed the complete Google Ads strategy for Hera’s NYC Salon, from campaign creation to ongoing optimization.
The work included:
Dedicated search campaigns were created to target customers searching for specific beauty services rather than broad beauty-related terms.
Marketasa researched and optimized keywords based on customer search behavior, focusing on users actively looking for salon services and appointment opportunities.
Ad messaging was developed to improve relevance between customer searches, advertisements, and Hera’s NYC Salon services.
Campaigns were refined through search term reviews, keyword adjustments, negative keyword additions, and ongoing performance optimization.
Marketasa helps local businesses build targeted digital marketing campaigns designed around customer intent and measurable growth opportunities.
Through Google Ads, PPC strategy, local targeting, search optimization, and conversion-focused campaigns, we help businesses connect with customers when they are actively searching for their services.
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