Global Elite Academy is an education and consulting business that helps aspiring entrepreneurs learn how to start and develop non-medical home care agencies. The business provides startup training, consulting, educational programs, and practical resources for individuals interested in entering the home care industry.
Because Global Elite Academy serves entrepreneurs online rather than customers at a physical location, the marketing strategy focuses on reaching people actively researching how to start a home care business and connecting them with relevant educational and consulting opportunities.
Marketasa partnered with Global Elite Academy to develop and manage a targeted Google Ads strategy focused on reaching aspiring entrepreneurs with strong business-startup intent.
The primary objective is to generate qualified leads from entrepreneurs who are actively interested in starting a non-medical home care agency and may become students or customers of Global Elite Academy’s training and consulting programs. Rather than attracting general traffic from people casually researching the home care industry, the campaign focuses on users demonstrating stronger entrepreneurial intent. The goal is to reach people who are researching how to establish an agency, understand startup requirements, or find professional guidance for launching their home care business.
Unlike a traditional local business targeting customers within one city, Global Elite Academy operates online and reaches prospective entrepreneurs across multiple states. Someone searching for information about starting a home care agency in Arizona may have different questions and expectations from someone researching how to start an agency in Colorado or New Mexico. State-specific searches can indicate that the potential customer has progressed beyond general research and is beginning to investigate the practical requirements of launching a business. This creates an opportunity to make both the advertising message and landing-page experience more geographically relevant instead of directing every visitor to the same general page.
Marketasa developed a search marketing strategy focused on reaching entrepreneurs at different stages of their home care business journey.
The approach focused on three key areas:
Rather than targeting one broad national audience, campaigns were structured around specific state markets. This allowed advertisements and landing pages to better match searches from entrepreneurs researching opportunities in their desired location.
The strategy focused on targeting users with entrepreneur intent by reaching people searching for terms related to starting and growing a home care business. This included searches around starting a home care agency, launching a home care business, seeking guidance for a home care startup, and exploring business consulting opportunities. By focusing on these search behaviors, the campaign prioritized users who showed genuine interest in building or expanding a home care business.
Marketasa refined campaign performance through continuous optimization activities, including keyword research, search term analysis, negative keyword optimization, ad copy improvements, location targeting adjustments, and conversion tracking optimization. These improvements helped ensure that the campaigns reached more relevant audiences, reduced wasted ad spend, improved ad relevance, and provided better visibility into user actions and campaign performance.
The Google Ads campaigns are segmented around specific state markets, allowing advertisements, keywords, and landing pages to more closely reflect what prospective entrepreneurs are searching for.
A dedicated campaign and landing page target entrepreneurs interested in starting a non-medical home care agency in Colorado. The campaign focuses on searches related to launching, establishing, and understanding the process of starting a home care business within the state.
A separate campaign targets people searching for information, education, and professional guidance related to starting a home care business in Arizona. Relevant searches can be directed to content specifically developed around that market.
Another campaign focuses on entrepreneurs interested in launching a home care agency in New Mexico, creating a more relevant connection between the location mentioned in the search and the information presented after the advertisement is clicked.
This structure allows each campaign to speak more directly to the location included in the prospective customer’s search while keeping the overall advertising strategy focused on home care entrepreneurship.
The advertising primarily focuses on people exploring entrepreneurship and business ownership opportunities within the non-medical home care industry.
Key audiences include:
The campaign prioritizes people demonstrating clear business-startup intent rather than targeting a broad audience interested generally in healthcare or entrepreneurship.
Marketasa helps education, consulting, and professional-service businesses reach people who are actively searching for their services. Through Google Ads, PPC management, targeted keywords, campaign segmentation, and conversion-focused landing pages, we help turn high-intent searches into qualified lead-generation opportunities.
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